Finance directors could use big data analytics to bolster the bottom line and drive business strategy. And also, the ability to drive and capture event ROI still remains difficult to monitor and optimize. Also, as the chief marketing officer, your main responsibilities are focused in the marketing segment of your business.
The business strategy is the primary directive of your organization, and everything else has to align with it, including marketing, one of the key principals of your organization, has a key partnership stake with the owners of your organization, furthermore, in the long run, as organizations incorporate better ways to engage the customer, the chief marketing officer should emerge with a permanently enlarged remit and greater demand for the new, broader range of skills the portfolio now requires.
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