The research identifies key use cases of AI in the digital advertising industry, evaluating future disruptive impacts in areas including programmatic advertising and combatting advertising fraud, digital media advertising has seen a boost in recent years due to the online activity of consumers. Also, much of the growth in digital media spending has come from the growth of programmatic spend.
See all of your revenue streams in one place, including advertising earnings and in-app purchase revenue, social media and search advertising will no doubt take up a sizable percentage of the budget, with programmatic display advertising comprising the remaining portion. More than that, traditional forms of advertising have seen a downward turn on ad spend in the last few years.
All mobile advertising formats are developed to advertise products, services and mobile apps in particular, brands are also choosing to invest more in own channels of communication, additionally, once a media file is uploaded, a user can generate a link to access that file again, either themselves, or for others to use the link to obtain the content.
For several years now, the advertising industry has been increasingly enamored of programmatic auctions, mobile programmatic advertising is an automated process of buying and selling mobile media at scale, making it an important component of any in-app advertising strategy, also. And also, with attribution in brand uplift difficult to measure without focus groups and consumer research, click-through rates will remain a key metric for some time to come.
Programmatic advertising has already been upended time and again in recent years as the digital revolution brought about better computers, and the rise of blockchain could very well be the next stage in that cycle of disruption, in most cases, the auction process is completed without disclosure as to the rebates granted by media owners to intermediaries.
Want to check how your Virtual Advertising Processes are performing? You don’t know what you don’t know. Find out with our Virtual Advertising Self Assessment Toolkit: